Capstone Essay Example | Topics and Well Written Essays - 2000 words - 3

Capstone - Essay Example As needs be, the organization’s statement of purpose likewise tends to the foundation of prosperous and valuable associations with both inner and outside gatherings that are related with the exercises of the business, for example, its workers, providers and different accomplices (FedEx Corporation 2013a). Not exclusively does the statement of purpose of the organization portray the organization’s duty towards its essential partners yet it likewise gives a guide to the administration and the workers with respect to how FedEx Corporation expects to direct its business exercises. As demonstrated by the detailing of the organization’s statement of purpose, the vision explanation and statement of purpose of an organization regularly speak to messages or implications that are very much the same while in different situations; the vision articulation depicts a company’s desires or what it would like to accomplish later on (Secord 2003). As indicated by FedEx Corpo ration (2013a) the association expects to serve its clients in the most ideal way by distinguishing the elite necessities of each market portion. The nearness of this condition in the organization’s statement of purpose has been the driver of FedEx Corporation’s effective support of its worldwide demographic which showcases fluctuating requirements. For instance, the inception of takeovers in nations, for example, Brazil, Mexico and India in the ongoing years has been incited by the organization’s devotion to â€Å"accommodate advancing client needs† (FedEx Corporation 2012). 2. Break down the five (5) powers of rivalry to decide how they sway the organization. Porter’s Five Forces model works as a compelling and far reaching system for distinguishing, breaking down and assessing the potential chances and dangers to an organization which are presented by different serious powers inside the business (Hill and Jones 2007). Based on this comprehension , the system traces five key regions of rivalry that assume a principal job in the detailing and execution of techniques to viably address the laid out dangers and effectively benefit from circumstances. Dealing Power of Suppliers The idea of FedEx Corporation’s exercises and the size of its tasks requests normal collaboration with a few providers that are situated over the globe. The company’s providers are recognized as fuel providers, makers of delivery materials and plane producers (Berger 2011). Berger (2011) states that prevailing fuel providers order solid bartering control over the association due to the inaccessibility of substitutes which incredibly confines the organization’s capacity to take part in fruitful arrangements so as to bring down working costs. Thus, the airplane fabricating industry shows an oligopolistic circumstance with Boeing and Airbus being the essential providers of airplanes which loans critical bartering capacity to the producers (Berger 2011). As opposed to this perception, Berger (2011) recognizes that makers of delivery materials show just restricted haggling power in light of the fact that FedEx Corporation has the alternative of picking its assigned providers among a few organizations in a market that is exceptionally serious. Bartering Power of Buyers Hill and Jones (2007) remark that dealing intensity of purchasers is liable to change according to the adjustments in the outside condition. On account of FedEx Corpora

Self-Compassion Makes Life More Manageable

Self-Compassion Makes Life More Manageable Happiness Print Self-Compassion Makes Life More Manageable By Sherri Gordon facebook twitter Sherri Gordon is a published author and a bullying prevention expert. Learn about our editorial policy Sherri Gordon Updated on June 25, 2019 iStockphoto   More in Self-Improvement Happiness Meditation Stress Management Spirituality Holistic Health Inspiration Brain Health Technology Relationships View All When it comes to personal development, our culture often celebrates those who are self-assured or self-confident. But new research suggests that self-compassion might be a better way to approach success and personal development.  For instance, self-confidence makes you feel better about your abilities, while self-compassion encourages you to acknowledge your flaws and limitations. And once you acknowledge and accept your flaws, you are more likely to view them objectively and realistically. This, in turn, can lead to positive changes in your life. Understanding Self-Compassion Drawn from Buddhist psychology, self-compassion is not the same as self-esteem or self-confidence. Instead of a way of thinking about yourself, it is a way of being or a way of treating yourself. In fact, according to Dr.  Kristin Neff, a psychology professor at the University of Texas, self-compassion involves treating yourself just like you would treat your friends or family members even when they fail or screw up. In general, self-compassion involves accepting that you are human and that you make mistakes. It also means you do not dwell on those mistakes or beat yourself up for making them. Dr. Neff was the first person to measure and define self-compassion and offers a number of meditations that can be used to improve your self-compassion skills. For instance, she also offers  several self-compassion exercises you can engage in including affectionate breathing and loving-kindness meditation. Primary Components of Self-Compassion When it comes to practicing self-compassion, there are several primary components that are essential to its success. These include being kind to yourself, just like you would be to a friend; being mindful of who you really are, flaws and all; and, allowing yourself the freedom to be imperfect. Here is an overview of the primary components of self-compassion. Self-kindness When you practice self-kindness, you recognize that all people are imperfect and that all people have imperfect lives. And you are kind to yourself when things go wrong instead of being critical.  For instance, when something goes wrong, Dr. Neff says  your first reaction might be to think this should not be happening. Or, you might think: I shouldnt have this issue come up in my life. Everyone else is living perfectly happy, normal lives. With this type of negative or unkind thinking, you are likely to experience additional suffering because it makes you feel isolated, alone and different from everyone else. But with self-kindness, instead of thinking poor me, you think well everyone fails once in a while. You acknowledge that everyone has issues and struggles because this is what it means to be human. When you start to think like that, it changes the way you view lifes challenges and difficulties. That opens the door for you to grow from the experience. But if you feel like its abnormal or that it shouldnt be happening, then you start to engage in self-blame. Mindfulness Another component of self-compassion is mindfulness.  When you are mindful, you have to be willing to face your pain and suffering and acknowledge it. Most people do not want to do that. In fact, they usually want to avoid it. They want to avoid the pain and go straight to problem-solving. But when life throws you a curveball, it is important that you take the time to be mindful of how those struggles or failures make you feel and why they might have happened. When you are able to do that, you are much more likely to grow and learn from the situation. Another thing you need to be mindful of is your inner critic. Self-criticism can be very defeating and often plays on repeat in our minds. But mindfulness allows you to be aware of your shortcomings without passing judgment on yourself. The result is that you will recognize where you need improvement without the pressure of being superhuman. Imperfection Once you can accept that it is unrealistic to expect perfection, it will feel like a huge weight has been lifted from your shoulders. It also helps you to realize that what you are experiencing is normal and human,  and you should not feel bad about it. Additionally, recognizing your imperfections can also help you feel more connected to others because you realize that everyone experiences hardships and difficulties. Remember, self-compassion is about being kind to yourself and realizing that humans are imperfect, including you. This also requires acknowledging that it  is okay to not be perfect. Your flaws and setbacks should help you understand yourself better, not make you stressed out or feel bad about who you are. Benefits of Self-Compassion Overall, self-compassion involves recognizing the difference between making a bad choice and being a bad person. When you practice self-compassion, you understand that making bad decisions does not automatically  make you a bad person. Instead, you recognize that your value and worth is unconditional. In fact, research has consistently shown a positive connection between self-compassion and overall well-being. Additionally, self-compassion provides a sense of self-worth. But not in a narcissistic way like self-confidence can  at times. Whats more, people who practice self-compassion also have more social connections, higher emotional intelligence, and greater overall satisfaction with life. They also are more caring, supportive and empathetic. Meanwhile, research shows that people are self-compassionate have less anxiety, depression, and fear of failure.  Research also shows that self-compassion can be a motivator causing people to improve on their mistakes, failures or shortcomings because they view them more objectively. A Word From Verywell When it comes to being self-compassionate, the first thing you need to address is that voice in your head that is constantly critiquing you. Many times, that voice is way too critical. For example, you may beat yourself up for every little mistake. To be more self-compassionate, you need to recognize that voice and correct it when it veers off course.  That doesnt mean you tell yourself how great you are. Instead, you talk to yourself in a kind, nonjudgmental wayâ€"the same way you would encourage a loved one. And when you do, life will get a whole lot more manageable.

Dystopian Fiction Dystopian Novel - 1559 Words

Why is dystopian fiction important? Some may say that it is because of the high-tension environments, the action, or the gripping storylines. While those aspects certainly play a significant role in the continued success of dystopian fiction, being well-written stories is not the only goal. This paper will detail various reasons why dystopian fiction continues to be popular and successful with all audiences, using The Hunger Games, Divergent, The Giver, and Ready Player One as examples. In order to fully understand why dystopian fiction is important, the term dystopia needs to be defined. According to dictionary.com, dystopia is a society characterized by human misery, as squalor, oppression, disease, and overcrowding. Merriam-Webster defines dystopia as an imaginary place where people are unhappy and usually afraid because they are not treated fairly. The Oxford dictionary defines dystopia as an imagined place or state in which everything is unpleasant or bad, typically a totalitari an or environmentally degraded one. These definitions have one thing in common—dystopia is bad. And although many aspects of dystopian societies seem like possible future situations, they are generally considered to be fictional outcomes. One cause of the continued success of YA dystopian fiction is how it examines and challenges gender stereotypes and norms. Although it is becoming more common to have female protagonists in general, it still is not quite as common to have strong feminineShow MoreRelatedThe Parable Of The Sower1217 Words   |  5 PagesFilm and novels cannot be a part of the dystopian genre without having certain characteristics. Among these characteristics Parable of the Sower displays the traits needed to create a dystopian novel. Parable of the Sower belongs in this genre because it illustrates a restrictment of independent thought, the natural world is distrusted, and citizens live in a dehumanized state. One of the common traits dystopian novels include is, information, independent thought, and freedom are restricted. In ParableRead MoreComparing Divergent And The Maze Runner1704 Words   |  7 PagesMy two novels, Divergent and The Maze Runner, have many similarities that I would like to discuss. Firstly, both novels focused on being thrust into a brand new world that the characters were not used to. Thomas(The Maze Runner protagonist)started off the book with him waking up inside of a cargo box, traveling upwards at an incredibly high speed, and with only the memory of his name. When Tris decided to join the Dauntless, she immediately had to adapt and change, from jumping from trains andRead MoreThe Year Of The Flood By Margaret Atwood1993 Words   |  8 Pagesas reinforce the information in my memory. In addition, if I wanted to review that information later, I could have it handy. Margaret Atwood is indeed an interesting author. She sees society from a unique point of view and likes to write dystopian novels which depict the eventual fate of humanity if we continue down the path of unforeseen and uncontrolled technological advancements and greed filled politics. She does not oppose progress or technology but is rather mainly concerned about the pathRead MoreAnalysis Of Aldous Huxley s Brave New World 1250 Words   |  5 Pageshis novel was able to prophesize the major themes and struggles that dominate society even today. This review is going to try to show that through the use of a modernized style of writing, allusions, symbolism, specific themes and allegory, and subtle development of his characters the author was able to support his arguments and provide necessary evidence for his reasoning, but it will also further examine why Huxley’s characters might seem too shallow and superficial to be part of a novel. As emphasizedRead MoreRebellion And Its Effect On Society1297 Words   |  6 Pagesembrace and kiss (someone),as a love.to have sexual intercourse with,to need or require; benefit greatly from,make love,no lost love,in love with,to have or affection for another person and be in love.An example of Love that was demonstrated in the Novel Catching Fire is that Peeta is in love with Kat.One quote that is in Catching Fire of love,’’ I hadn’t imagined how warm they [Gale’s lips] against my own.or how those hands,which could set the most intricate of snares,could as easily entrap me’’Read MoreUtopia And Dystopia By Thomas More1472 Words   |  6 Pages Utopia and dystopia are two main narrative platforms that have been employed as vehicles for demonstrating social fabric of the society. They are constituents of speculative fiction which allows historians to evade some contentious facts of the past in order to create a new world. Notably, the se terminologies have stood the test of time and they have proved to be paramount tools for affecting change in the society. Utopia is a Greek word which refers to no place. Since inception by Thomas MoreRead MoreTeenagers And The Young Adult Chart2037 Words   |  9 Pagesview the world, because they will be making up the world in a few decades. There is no better way to know how they think than by examining the literature they read. Over the past few years, dystopian novels have topped the young adult charts. It is easy to just write off the similarities between teenage-aimed novels as just a standard story-writing formula for making money. However, by looking deeper into what these similarities really mean, we can learn that these stories are similar for very importantRead MoreEssay The Myopia of Dystopia3805 Words   |  16 Pagesdont deem the modern-day world as the good place(Hermon, Holman) but rather one of the indescribable atrocities of war, disease, hunger etc#8230; A utopian world is a difficult, if not impossible, one to forge. Novels such as Brave New World, Fahrenheit 451, and 1984 are dystopian novels, with often-satirical undertones within their pages. This works are allegories, sardonic depictions of our societies ills. Each work contain strong hard-hitting political messages with common themes such as the fineRead MoreDystopia In The Maze Runner1398 Words   |  6 Pagesto â€Å"have two week s to travel 100 miles of wasteland, in order to reach a safe haven and be given a cure for the Flare.† This volume two of three science fiction novel, written by best-selling author, James Dashner, presents the heart-racing, action-thrilling dystopia of Thomas’ world. The dystopian characteristics displayed throughout the novel include, but are not limited to, disease, apocolypse, totalitarianism, and squalor. The Scorch Trials sets time in the post-apocalyptic future of sun flaresRead MoreVisions of Utopia Essay3140 Words   |  13 Pages   Ã‚  Ã‚  Ã‚   Humans have grasped at the concept of Utopia for millennia. In his editorial for the September 1983 issue of Isaac Asimovs Science Fiction Magazine, editor Isaac Asimov provided a concise history of utopian literature. According to Asimov, the history of utopian literature began with religious tales of past golden ages or future paradises. (Asimov gives the examples of the Genesis story of creation and expulsion from the Garden of Eden as an example of the first and the eleventh chapter

Applied Anthropology Domains of Application Essay

Applied Anthropology is difficult to fully implement into a being’s existence. When using applied anthropology, many factors must be taken into account such as the Darwin approach, theological approach, or any other specialized field of anthropology. All can have an effect on human culture and relationships, but all have their benefits and harms that can behoove or dismay a human individual in their field of study. The study of humanity is unfortunately as fallible as humanity itself, and to gage what applied anthropology actually is—we must understand the harms and benefits of the many different approaches. To me, applied anthropology is just the analysis of the way humans function as a whole and consists of a†¦show more content†¦The most important branch for my field of study would be the linguistic and cultural subfield of anthropology; this could be debated by others in my same field as they could say that physical anthropology would be the best to helping out the patient, because you have to look at the patient’s articulators and know what medicine can help them. These opposing viewpoints establish that anthropology is debated and complex, giving a unique outlook to what society understands of what applied anthropology actually is and just how many subcategories there actually are (Borofsky 463–480). This adds more detail to an already complex topic. With so many details and complexities, why would anyone want to use these types of studies for humanity? This issue should be recognized and is one of the reasons why applied anthropology can harm society. Applied anthropology tries to convey an umbrella of details and topics under a given study—and humans are so individualized that the study not always coincides with the human individual’s thoughts, physicality, or ideals, thus projecting harm to society’s understanding of anthropology. Concordantly theological applied anthropology and Darwin applied anthropology have greatly opposing viewpoints as well and continues to fuel the debate of how humanity should function. Despite the opposing views given, there are many benefits that help society when understanding each branch of anthropology. Some of these benefits (as mentioned before) helpShow MoreRelatedANTH 1120 Midterm Exam Review2818 Words   |  12 Pagescultures in terms of the culture in which they are found. Relativistic Fallacy: The idea that it is impossible to make moral judgements about the beliefs and behaviours of members of other cultures. 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Moreover, psychological object cannot be taken as independent, given, discovered but that which is discoveredRead MoreCommunication Theories in Everyday Life1617 Words   |  7 Pagesbusiness, anthropology, psychology, and information and computer technology (ICT), among many others. The important domains of communication theory are intra- and interpersonal communication. Intrapersonal communication involves studying the dynamics of developing ones concept of the self and how this self-concept is presented and communicated to other people. Interpersonal communication, meanwhile, focuses on the communication dynamics between two individuals. Both of these domains are relevantRead MorePsychology : Cognitive Psychology And Psychology1154 Words   |  5 Pagesto know. Basically, cognitive psychology studies how people acquire and apply knowledge or information. It is closely related to cognitive science and influenced by computer science, philosophy, neuroscience, linguistics, biology, physics, and anthropology. Cognitive psychologists are interested in how people understand, diagnose, and solve problems, concerning themselves with the mental processes which mediate between stimulus and response. Recently, cultural and social factors have also becomeRead MoreTruth I s Culturally Relative1639 Words   |  7 Pages2) said, no man ever look at the world with pristine eyes. He sees it edited by a deï ¬ nite set of customs and institutions and ways of thinking. W. H. R. Rivers brought Relativism on field, by leading some of the earliest fieldwork in anthropology on cross-cultural perception (Strodtbeck, 1964). With his researches, which focused on the possibility that members of different cultures might present differences in perceptual acuity, he opened the doors to many other social scientists, who arguedRead MoreMajor Traditions Of Western Theology Essay1608 Words   |  7 Pagesbased on foundational beliefs, including high esteem for Scripture (infallible and inerrant) and a theocentric-focused posture that states the triune God should be center of Christianity (as opposed to only Jesus). These beliefs are applied to all of creation and domains of life, not just spiritual matters. The Anabaptist tradition is not characterized by a distinctive theology, but shaped by the communal living out of implicit beliefs. 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Incorporated in this, the disciplines are classified of science, such as physics, biology, sociology and anthropology, and in the humanities, such as philosophy, ethics, history and the arts. Within that archetype they distinguish the professional disciplines as those professions whose objective is to learn to apply, describe, or prescribed knowledge, and academicRead More Exploring Research Methodologies: Positivism and Interpretivism2119 Words   |  9 Pagescommonly employed.†(Lawson, 1997) There are divisions of opinion amongst sociologists about the extent to which sociology is capable of producing objective understanding of life. The positivist concept is that the principles of science can be applied to the study of people. Therein lies the main question a researcher must consider: Can sociology, or any form of social science, be considered to be scientific? â€Å"†¦the principle legacy of positivism today is an enduring belief in the dichotomy betweenRead MoreExploring Research Methodologies: Positivism and Interpretivism2143 Words   |  9 Pagesmost commonly employed.(Lawson, 1997) There are divisions of opinion amongst sociologists about the extent to which sociology is capable of producing objective understanding of life. The positivist concept is that the principles of science can be applied to the study of people. Therein lies the main question a researcher must consider: Can sociology, or any form of social science, be considered to be scientific? Â…the principle legacy of positivism today is an enduring belief in the dichotomy between

Reflections Theory Free Essays

Reflections theory Introduction In this report I will be comparing two reflective theories, outlining their similarities and differences. I will be choosing the one I believe to be the best in my opinion. This will be the one I will be using in my end of year reflective account. We will write a custom essay sample on Reflections Theory or any similar topic only for you Order Now The two reflective theories I will be looking at are, Johns Model of Structured Reflection and Gibbs’s Reflective Cycle. Theories There are two main differences between the two theories. Johns uses a linear structure, with a beginning and an end. However, Gibbs uses a more cyclic structure and has no defined beginning or end. John’s theory is also mainly aimed towards health care and talks about working with patients and their families. Gibbs on the other hand can be aimed more towards students and their experiences. Johns uses the 2 main headings: Looking in and looking out. Under Looking in there are 5 Sub-Headings: Aesthetics, Personal, Ethics, Empirics and Reflexivity. Johns for the most part requires the need to work with a supervisor and as such he calls this a guided reflection. It requires you to write a description of the experience before you begin the reflection, once you have done this it requires you to follow the questions as they come up. One of the advantage of Johns reflective model is that there is a clear Beginning and an end meaning the person looking back on their experience has a clear outline on where to begin and the process used in the reflection. However the issue with the reflexive pattern of knowing is that it will only be relevant for a situation that has been resolved. If your were trying to analyze a situation that’s was ongoing you would have to incorporate parts of another reflective model to help you. With Johns model of structured reflection you would not have to use all the questions within the model, but you could also use the questions a number of times if appropriate. Gibbs Reflective Model is easier to be used by students as it talks about getting a clear understanding the situations. It uses the six main Headings: Description, Feelings, Evaluation, Analysis, Conclusion and Action Plan. It uses these heading to gain a clear understanding of what went on, what was the experience like for the person, how they interpreted the situation, what they could have done and what they would do again if the situation arose again. Because there is no defined structure and no definite beginning or end, there is the advantage that if the person going through the reflection of their experience and they look back on it they can add more information to each section as and when they think of it, so they can go back or forward to one of the headings and add in the information into the specific field. For example if they feel they need to talk about their feeling first they can do that or if they feel they need to evaluate the situation or talk about what they would do again, and add their input to it, as they can go through the cycle as many times as they need to get all the information down. Gibbs also talks about what would we do different if the situation arose again. They both put great emphasis on the feelings and the emotions of the person throughout the reflection process. They both talk about what happened and try to make sense of the situation. They both also talk about Conclusion To conclude the theory that I will be choosing for my reflective practice at the end of year is, Gibbs Reflective Cycle. I have chosen this reflective model for a number of reasons. I believe that Gibbs reflective cycle is more aimed towards Student whereas Johns is aimed more towards health care and talks about working with patients and their families. Gibbs reflective model is also easier to interpret and I believe it to be easier to use to analyze any given situation with the main headings it uses to gain information about the situation the feelings of the person and the experience the person underwent during any given situation. I believe it is easier to follow than Johns model of structured reflection. Gibbs reflective cycle does not require the need of a supervisor to aid the reflection whereas; John’s model talks about have one present to go through the reflection process. I will be using Gibbs Reflective cycle as I feel that it is more relevant to myself and it is clearer to follow and would be easier to use for my reflection process. References (2012) REFLECTION. Available: http://moodle. bcu. ac. uk/tee/pluginfile. php/116376/mod_resource/content/0/reflective_models. pdf. Last accessed 15th Dec 2012. (2012) About Johns’ model of structured reflection. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_johns. html. Last accessed 16th Dec 2012. (2012) About Gibbs reflective cycle. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_gibbs. html. Last accessed 16th Dec 2012. How to cite Reflections Theory, Essay examples

Reflections Theory Free Essays

Reflections theory Introduction In this report I will be comparing two reflective theories, outlining their similarities and differences. I will be choosing the one I believe to be the best in my opinion. This will be the one I will be using in my end of year reflective account. We will write a custom essay sample on Reflections Theory or any similar topic only for you Order Now The two reflective theories I will be looking at are, Johns Model of Structured Reflection and Gibbs’s Reflective Cycle. Theories There are two main differences between the two theories. Johns uses a linear structure, with a beginning and an end. However, Gibbs uses a more cyclic structure and has no defined beginning or end. John’s theory is also mainly aimed towards health care and talks about working with patients and their families. Gibbs on the other hand can be aimed more towards students and their experiences. Johns uses the 2 main headings: Looking in and looking out. Under Looking in there are 5 Sub-Headings: Aesthetics, Personal, Ethics, Empirics and Reflexivity. Johns for the most part requires the need to work with a supervisor and as such he calls this a guided reflection. It requires you to write a description of the experience before you begin the reflection, once you have done this it requires you to follow the questions as they come up. One of the advantage of Johns reflective model is that there is a clear Beginning and an end meaning the person looking back on their experience has a clear outline on where to begin and the process used in the reflection. However the issue with the reflexive pattern of knowing is that it will only be relevant for a situation that has been resolved. If your were trying to analyze a situation that’s was ongoing you would have to incorporate parts of another reflective model to help you. With Johns model of structured reflection you would not have to use all the questions within the model, but you could also use the questions a number of times if appropriate. Gibbs Reflective Model is easier to be used by students as it talks about getting a clear understanding the situations. It uses the six main Headings: Description, Feelings, Evaluation, Analysis, Conclusion and Action Plan. It uses these heading to gain a clear understanding of what went on, what was the experience like for the person, how they interpreted the situation, what they could have done and what they would do again if the situation arose again. Because there is no defined structure and no definite beginning or end, there is the advantage that if the person going through the reflection of their experience and they look back on it they can add more information to each section as and when they think of it, so they can go back or forward to one of the headings and add in the information into the specific field. For example if they feel they need to talk about their feeling first they can do that or if they feel they need to evaluate the situation or talk about what they would do again, and add their input to it, as they can go through the cycle as many times as they need to get all the information down. Gibbs also talks about what would we do different if the situation arose again. They both put great emphasis on the feelings and the emotions of the person throughout the reflection process. They both talk about what happened and try to make sense of the situation. They both also talk about Conclusion To conclude the theory that I will be choosing for my reflective practice at the end of year is, Gibbs Reflective Cycle. I have chosen this reflective model for a number of reasons. I believe that Gibbs reflective cycle is more aimed towards Student whereas Johns is aimed more towards health care and talks about working with patients and their families. Gibbs reflective model is also easier to interpret and I believe it to be easier to use to analyze any given situation with the main headings it uses to gain information about the situation the feelings of the person and the experience the person underwent during any given situation. I believe it is easier to follow than Johns model of structured reflection. Gibbs reflective cycle does not require the need of a supervisor to aid the reflection whereas; John’s model talks about have one present to go through the reflection process. I will be using Gibbs Reflective cycle as I feel that it is more relevant to myself and it is clearer to follow and would be easier to use for my reflection process. References (2012) REFLECTION. Available: http://moodle. bcu. ac. uk/tee/pluginfile. php/116376/mod_resource/content/0/reflective_models. pdf. Last accessed 15th Dec 2012. (2012) About Johns’ model of structured reflection. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_johns. html. Last accessed 16th Dec 2012. (2012) About Gibbs reflective cycle. Available: http://www. brookes. ac. uk/services/upgrade/a-z/reflective_gibbs. html. Last accessed 16th Dec 2012. How to cite Reflections Theory, Essay examples

Peapod Groceries

Peapod is a grocery company that sells its products over the internet. Customers make their orders on-line and the orders are delivered to their doorsteps. It was founded in 1989 by two brothers, Andrew and Thomas Parkinson. The goal behind the establishment of this company was to make shopping easy for all types of customers.Advertising We will write a custom report sample on Peapod Groceries specifically for you for only $16.05 $11/page Learn More In July 1990, Peapod began testing its market by allowing customers in Evanston to place orders on-line. It also provided software to the customers and sold modems to them in order to make ordering easy. By that time, the two brothers did not have a vehicle for the company and deliveries were made using their own cars. Family members and friends came in to help them in the picking, packing, and delivery of the products to the customers. By 1998, demand for Peapod’s products had increased substantially and the company expanded to other markets such as Chicago and also opened its own website. Its mission is to provide friendly and quality services to all its customers as it strives to exceed customers’ expectations (Peapod-Online Grocery Shopping, 2005). Peapod’s largest market is in Chicago area. It has managed to expand its services to other states including but not limited to New Jersey, Boston, New York, and Baltimore. To make marketing easy, Peapod has partnered with big companies in the food industry in the respective state of its operation. For instance, in Chicago, it has formed a partnership with Jewel Food Stores and Randall’s in Texas. Peapod is the leading e-retailer in the grocery industry and this has been made possible by the partnerships it formed with Royal Ahold, an international food company based in Netherlands (Peapod, 2010). Today, 75% of Peapod’s services are targeted to the single parents and families with young children (Peapod-O nline Grocery Shopping 2005). These are the people who are believed to have less time to go to the grocery stores and would prefer shopping from their houses. However, this is a very narrow market considering the growth in the online market. In addition, it has only been able to expand on specific geographical areas especially along the East coast. I believe Peapod target market will change with time when it starts to put other things into consideration. Apart from time issues, other factors that can be considered in designing the target market are physical constraints such as inability of the elderly to jump from one vehicle to the other while going to the grocery stores. Just like other on-line groceries, Peapod has been experiencing the problem of customers questioning the quality and freshness of its products. To curb this problem, the company has introduced a delivery system called Stay Fresh that keeps all products at optimal temperatures before they are delivered to customers .Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More With this system, customers are able to receive their products when they are still fresh and this has led to an increase in the company’s sales. Another problem that is experienced by the company is that many customers are not quick to make orders for products they cannot see. Although the website may contain much information on the nutritional value of the products, the pictures displayed on the website do not offer a good basis for customers to make comparisons (Bretagne, 2010). Other people argue that purchasing over the internet is more expensive than face-to-face purchases. Peapod Company has introduced a marketing strategy that allows customers to use promotional code. This ensures that customers are convinced about the company’s products and they are also able to save money (Riedman, 1997). Peapod has been able to uti lize its warehouse facilities to customize its products. To do this, Peapod uses centralized distribution with a warehouse and a wareroom. Deliveries are made on the day following an order request using an intact supply chain. This has allowed the company to utilize the use of the store’s assets in opening new markets which are later transitioned into warehouses as the business expands its operations. The use of Ahold stores has assisted the company in the provision of quality products and services, controlling its inventory, and minimizing out-of-stocks (Peapod, 2010). One of the major competitors that are likely to enter the online grocery shopping market is Wal-Mart stores. This is the largest retailer in the world a position which it has earned through its marketing approach including low priced products, just-in time delivery, and its organizational behavior. Wal-Mart’s superior marketing strategy complements its mission statement and has seen its product being we ll positioned in the market. The company’s reputable brand name is a source of competitive advantage as it lures customer traffic. There is a likelihood of the company going online in marketing of its groceries and if this happens, it will be a major threat to Peapod considering its market position. Another competitor likely to enter the market is Publix Super market. This is a supermarket based in Florida. It was ranked among the best one hundred international companies and it’s among the largest companies in America. Publix is a food retailer that is privately owned although not available to a large population.Advertising We will write a custom report sample on Peapod Groceries specifically for you for only $16.05 $11/page Learn More This company has not yet gone on-line but with the current trend in technology and the increased reliance on the internet, it poses as a major competitor for Peapod for the reason that soon it may decide to market its groceries over the internet. Peapod uses a two way communication system which helps in increasing its sales volume as well as its development. It uses external advertising agents such as Kraft Foods and Frito-lay. About 75% of its customers are able to access its services over the website while the rest use dial-up method to access the services (Riedman, 1997). One of its selling tools includes pre-testing of its content before they are placed on the web. This ensures that customers are not deceived but get the right information. Today, about 15 million households shop at Peapod online market in spite of all the competitors present in the online market. To ensure that it is able to retain its customers, it analyses customers’ shopping behavior through promotions which forms part of its business model. Having looked at the history and current situation of Peapod, I conclude that peapod has a promising future. In five years to come, the company will have extended int o other international markets. It would be better if the company considers expanding into the developing countries since most of the large companies have not yet explored these markets. However, the company has to develop new marketing strategies that will help in beating the present competition. One of such strategies would be low cost products and services that will see the company being ranked as the largest online retailer in marketing of groceries ten years from now. Reference List Bretagne, R. (2010). Bad Experiences with Shopping Grocery Online. Web. Peapod, (2010). The Peapod Start. Web.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Peapod-Online Grocery Shopping (2005). Peapod Official Website. Riedman, P. (1997). Media Marketing: Peapod Readies For Web With Revised Service: Shoppers’ Buying Habits to Be True Test of Ads. Web. This report on Peapod Groceries was written and submitted by user Ishaan Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.